Average Workload
Average Difficulty
Average Overall
This module contains virtually no technical elements, raising significant questions about whether it should be a required course. That said, it's not nearly as bad as people claim. If a few key flaws were addressed, it could actually be quite a solid module. However, for students who have never encountered any business-related subjects before, this was likely a hellish experience. In summary, the biggest weakness of this module lies in its Marketing component. It's not that the content is poor—quite the opposite. The lectures are extremely enthusiastic and cover an enormous, wide-ranging set of topics in great depth. They are not rambling or incoherent, and there are no frustrating group assignments or peer evaluations. If you diligently absorb the material and produce the expected output, you can do well. So for those who are comfortable with memorization, the exam is quite fair. Below is a summary of the Pros and Cons. Since this is a required module with limited alternatives (only four summer subjects: Accounting, Finance, Supply Chain, and Marketing), I hope this serves as a useful set of tips to help you prepare.
Unfortunately, the main drawback of the entire module lies with the Marketing course. Again, it's not that the content is bad—on the contrary, the lectures are engaging. But the main problem is the sheer volume of material to memorize. If you combine the transcripts and live session content, it easily exceeds 200 pages. Many of the concepts are abstract and difficult to retain. Even after getting through the first three subjects, many students may reach their breaking point during this one. Personally, by the third live session, I felt overwhelmed and stopped taking notes altogether. I still managed to score around 80% and earned an overall A for the module, but compared to the other three courses, Marketing is clearly overstuffed in terms of content and cognitive load. As others have mentioned, if Marketing had been the first course of the module, some students might have dropped out right then. Contrary to claims that Marketing is easier to score well in, I disagree. Unless you’re particularly skilled at memorization or have prior exposure or strong interest in the field, Accounting and Finance are more rewarding relative to the effort invested and offer more tangible skills for your future career. Once again, I have nothing but respect for the professor’s passionate and dedicated teaching. However, I strongly hope that the course structure will be rebalanced going forward.
The live sessions overlapped significantly with the video lectures, which made them feel somewhat redundant. In subjects like Accounting and Finance, the main lectures included problem-solving segments that required active engagement, which made them more compelling. I found this exercise-based format much more effective and would have preferred it to be the core approach across all subjects. In contrast, the Marketing course—already overloaded with content—introduced even more additional information during the live sessions, which completely exceeded my cognitive capacity.